Craft the best User Experience ... 

In my experience design practice, I start with a workshop and interview-based approach to design and quickly establish a vision for the future state of the client's digital experience. Workshop also helps define user needs, business goals, pain points, and KPIs.

Finding of the workshops follows by Ethnography where I shadow users to observe the current process and use of the application in their day-to-day life.

New User Interface and Information Architecture will be the outcome of the consolidated result from the workshop, interviews, content strategy, usability leading practices and research. 

UX Design Methodology 


Workshop

Recommended workshop roadmap

Recommended workshop roadmap

User Flows & Task Flows

User journey of Citibank SSO

User journey of Citibank SSO

User journey white boarding for Avon Representative and Customers

User journey white boarding for Avon Representative and Customers

Task analysis of LATAM market user

Task analysis of LATAM market user


User Personas 

User Persona exercise at VPrice

User Persona exercise at VPrice

Empathy Cards

Empathy card development at TD Ameritrade

Empathy card development at TD Ameritrade


Information Architecture & Card Sorting 

Information architect for Consumer Report

Information architect for Consumer Report

Card sorting exercise for Consumer Report

Card sorting exercise for Consumer Report